Chua, Bee-Lia; Lee, Sanghyeop; Han, Heesup - In: International Journal of Contemporary Hospitality Management 29 (2017) 6, pp. 1658-1683
Purpose This study aims to test the relationships among involvement, perceived price, perceived quality, affective … loyalty than first-time cruise travelers. The structural equation modeling results revealed that involvement has an important … vacation with a particular cruise line. Cruise line operators who undertake promotion efforts that enhance people involvement …