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Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon; Chun, Eunha; Ko, Eunju - In: International marketing review 34 (2017) 2, pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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Which content types increase participation in fashion social platforms?
Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
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A decision model development for crowdsourcing in the fashion industry
Chun, Eunha; Song, Sangah; Ko, Eunju - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
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Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha; Joung, Heerim; Lim, Young Ju; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
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Culture and art policy analysis in fashion capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun; Chun, Eunha; Ko, Eunju - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
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Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10010519598