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~person:"Chylinski, Mathew"
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Chylinski, Mathew
Grewal, Dhruv
326
Ruyter, Ko de
169
Wetzels, Martin
159
Roggeveen, Anne L.
91
de Ruyter, Ko
73
Levy, Michael
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Puccinelli, Nancy
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Avnet, Tamar
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Nordfält, Jens
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Daryanto, Ahmad
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Keeling, Debbie Isobel
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Mahr, Dominik
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Sharma, Arun
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Iyer, Gopalkrishnan R.
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Lemmink, Jos
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Keeling, Debbie I.
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Motyka, Scott
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Compeau, Larry D.
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Jong, Ad de
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Patterson, Paul G.
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Roggeveen, Anne
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Sethuraman, Raj
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Hilken, Tim
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Ludwig, Stephan
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Odekerken-Schröder, Gaby
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Marmorstein, Howard
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Pham, Michel Tuan
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Journal of Research in Interactive Marketing
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
Saved in:
3
Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
Saved in:
4
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
5
When plentiful platforms pay off : assessment orientation moderates the effect of assortment size on choice engagement and product valuation
Mathmann, Frank
;
Chylinski, Mathew
;
Ruyter, Ko de
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011721814
Saved in:
6
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
7
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
8
Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
Saved in:
9
Every step counts : when physical movement affects perceived value
Mathmann, Frank
;
Chylinski, Mathew
;
Higgins, E. Tory
; …
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 279-285
Persistent link: https://www.econbiz.de/10011747899
Saved in:
10
Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Hilken, Tim
;
Ruyter, Ko de
;
Chylinski, Mathew
;
Mahr, Dominik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 884-905
Persistent link: https://www.econbiz.de/10011779543
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