conversion and formalisation of these novel practices within existing firm and industry organisation. Using the design activity …

means for sustained competitive advantage. Design/methodology/approach This paper outlines how a design process of … experimenting and prototyping can apply to the design of business models through the case study of hypothetical luggage company … exploration into the importance and relevance of dynamic, design-driven approaches to the creation of innovative business models.  …

and how this can inform digital channel engagements. Design/methodology/approach This study investigates the emotional … infrastructure and suggest how to better design digital channel engagements to address passenger latent needs.  …

optimised during firm-based innovation. Design/methodology/approach – The paper reports on an empirical research study conducted … with 13 Australian-based firms engaged in a design-led approach to innovation. Firms were facilitated through a design … of TMR methods with design-led customer engagement methods. Practical implications – DCI methods provide fresh, non …