Similar Search Results

Actors' heterogeneity and the context of interaction in affecting innovation networks

Corsaro, Daniela; Cantù, Chiara - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 246-258

Persistent link: https://www.econbiz.de/10011342370

Sales transformation : conceptual domain and dimensions

Corsaro, Daniela; Maggioni, Isabella - In: The journal of business & industrial marketing 37 (2022) 3, pp. 686-703

Persistent link: https://www.econbiz.de/10013165209

Managing the sales transformation process in B2B : between human and digital

Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56

Persistent link: https://www.econbiz.de/10012583869

Understanding value creation in digital context : an empirical investigation of B2B

Corsaro, Daniela; Anzivino, Alessia - In: Marketing theory 21 (2021) 3, pp. 317-349

Persistent link: https://www.econbiz.de/10012608016

Perceptions of change in business relationships and networks

Corsaro, Daniela; Snehota, Ivan - In: Industrial marketing management : the international … 41 (2012) 2, pp. 270-286

Persistent link: https://www.econbiz.de/10009544756

Alignment and misalignment in business relationships

Corsaro, Daniela; Snehota, Ivan - In: Industrial marketing management : the international … 40 (2011) 6, pp. 1042-1054

Persistent link: https://www.econbiz.de/10009354609

Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships

Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 371-392

Persistent link: https://www.econbiz.de/10012662359

How the digital transformation from COVID-19 affected the relational approaches in B2B

Corsaro, Daniela; D'Amico, Valerio - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2095-2115

Persistent link: https://www.econbiz.de/10013455383

The transformation of selling for value co-creation : antecedents and boundary conditions

Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600

Persistent link: https://www.econbiz.de/10013435581

Actors’ heterogeneity and the context of interaction in affecting innovation networks

Corsaro, Daniela; Cantù, Chiara - In: Journal of Business & Industrial Marketing 30 (2015) 3/4, pp. 246-258

Purpose – The aim of this paper is to explore the role of actors’ heterogeneity and the context of interaction on collective innovation. Design/methodology/approach – By using the six sources of heterogeneity identified by Corsaro et al. (2012) – goals, competences and skills, knowledge...

Persistent link: https://www.econbiz.de/10014844802