Presents the results of research designed to measure the effects of the internal organizational source of change, the external environmental source of change, overseas production and sourcing, and R&D investment in new products on the rate of change in international product life cycles. Offers a...

East European marketing progress has followed a series of economic reforms in different countries of the region. Changing marketing systems in these countries can be depicted as a move away from an authoritative to an integrative macro system. Most of the countries are at different points on...

Purpose – International marketing has performed extremely well during the second‐half of the twentieth century. This paper examines the outstanding performance from different perspectives and evaluates the future of international marketing in the age of globalization....