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Ethnographies of a Mediterranean vestaval : the passeggiata
Cova, Bernard; Cova, Véronique; El Jurdi, Hounaida - In: Contemporary consumer culture theory, (pp. 130-152). 2017
Persistent link: https://www.econbiz.de/10011665435
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Selling pain to the saturated self
Scott, Rebecca; Cayla, Julien; Cova, Bernard - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 22-43
Persistent link: https://www.econbiz.de/10011763783
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Normal vs. spectacular science : the IMP Group and BtoB marketing
Cova, Bernard; Pardo, Catherine; Salle, Robert; … - In: Industrial marketing management : the international … 49 (2015), pp. 80-83
Persistent link: https://www.econbiz.de/10011373945
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Working consumers : the next step in marketing theory?
Cova, Bernard; Dalli, Daniele - In: Marketing theory 9 (2009) 3, pp. 315-339
Persistent link: https://www.econbiz.de/10003890743
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The linking value in experiential marketing: acknowledging the role of working consumers
Cova, Bernard; Dalli, Daniele - In: The SAGE handbook of marketing theory, (pp. 476-493). 2010
Persistent link: https://www.econbiz.de/10003923201
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Critical perspectives on consumers' role as "producers" : broadening the debate on value co-creation in marketing processes
Cova, Bernard; Dalli, Daniele; Zwick, Detlev - In: Marketing theory 11 (2011) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10009355199
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Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard; Maclaran, Pauline; Bradshaw, Alan - In: Marketing theory 13 (2013) 2, pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
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Mediterranean marketing and southern thinking : retrospects and prospects
Carù, Antonella; Cova, Bernard; Dalli, Daniele - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 157-163
Persistent link: https://www.econbiz.de/10010385308
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Beyond marketing panaceas : in praise of societing
Badot, Olivier; Bucci, Ampelio; Cova, Bernard - In: Critical marketing : defining the field, (pp. 85-98). 2007
Persistent link: https://www.econbiz.de/10003534505
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The myopia of new marketing panaceas: the case for rebuilding our discipline
Badot, Olivier; Cova, Bernard - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 205-219
Persistent link: https://www.econbiz.de/10003678032