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Cron, William L.
Hair, Joseph F.
188
Sarstedt, Marko
65
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Baldauf, Artur
43
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42
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The Oxford handbook of strategic sales and sales management
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The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
2
The strategic role of the selling function : a resource-based framework
Leigh, Thomas W.
;
Cron, William L.
;
Baldauf, Artur
; …
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 489-517)
.
2011
Persistent link: https://www.econbiz.de/10008991455
Saved in:
3
The Strategic Role of the Selling Function: A Resource-Based Framework
Leigh, Thomas W.
;
Cron, William L.
;
Baldauf, Artur
; …
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885348
Saved in:
4
Commentary: practical insights for sales force digitalization success : the scholar's perspective
Cron, William L.
;
Baldauf, Artur
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 103-106
Persistent link: https://www.econbiz.de/10012584535
Saved in:
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