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Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique; Chumpitaz Caceres, Rubén; … - In: Journal of business ethics : JOBE 96 (2010) 2, pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
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Epistemological evolution of corporate social responsibility in marketing
Bigné Alcañiz, J. Enrique; Alvarado Herrera, Alejandro; … - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10003861766
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Epistemological evolution of corporate social responsibility in marketing
Bigné Alcañiz, Enrique; Alvarado Herrera, Alejandro; … - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10009051962