//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dahlén, Micael"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Contextual advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
23
Werbung
23
Advertising effects
18
Werbewirkung
18
Consumer behaviour
13
Konsumentenverhalten
13
Creativity
5
Kreativität
5
Brand
4
Markenartikel
4
Brand image
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Advertising planning
2
Communication
2
Content analysis
2
Definition
2
Experiment
2
Inhaltsanalyse
2
Kommunikation
2
New product development
2
Print advertising
2
Printwerbung
2
Produktentwicklung
2
Public relations
2
Werbeplanung
2
Öffentlichkeitsarbeit
2
Advertising media
1
Analysis of variance
1
Award
1
Brand equity
1
Brand management
1
Communication science
1
Consumers
1
Creative media advertising
1
Emotion
1
Emotional branding
1
Emotionale Werbung
1
Estimation
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
26
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Collection of articles written by one author
1
Graue Literatur
1
Hochschulschrift
1
Konferenzschrift
1
Non-commercial literature
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
28
Author
All
Dahlén, Micael
Pelsmacker, Patrick de
84
Kaiser, Harry M.
75
Gierl, Heribert
68
Eisend, Martin
62
Esch, Franz-Rudolf
53
Bauer, Hans H.
52
Taylor, Charles Raymond
51
Kreutzer, Ralf T.
50
Anderson, Simon P.
48
Dens, Nathalie
45
Okazaki, Shintaro
41
Wilbur, Kenneth C.
40
Septianto, Felix
39
Tucker, Catherine
39
Goldfarb, Avi
38
Diehl, Sandra
37
Kind, Hans Jarle
37
Pepels, Werner
34
Ghose, Anindya
32
Terlutter, Ralf
32
Yoon, Sukki
32
Pauwels, Koen
31
Skiera, Bernd
31
Bruhn, Manfred
30
Mueller, Barbara
30
Rosengren, Sara
30
Stafford, Marla Royne
30
Dwivedi, Yogesh Kumar
29
Huber, Frank
29
Nickel, Volker
29
Pflaum, Dieter
29
Nilssen, Tore
28
Reijmersdal, Eva A. van
28
Hudders, Liselot
27
Huh, Jisu
27
Saffer, Henry
27
Wiedmann, Klaus-Peter
26
Yoon, Hye Jin
26
Chaffey, Dave
25
more ...
less ...
Institution
All
Ekonomiska forskningsinstitutet <Stockholm>
1
Published in...
All
Journal of advertising research
9
Journal of advertising : official publication of the American Academy of Advertising
8
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
2
EAA Series
1
Journal of current issues and research in advertising
1
Journal of marketing
1
Journal of marketing communications
1
Psychology & marketing
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Think about it - can portrayals of homosexuality in
advertising
prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
2
The impact of creative media
advertising
on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
3
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
6
Exploring
advertising
equity : how a brand's past
advertising
may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
7
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
8
A taste of "Nextopia" : exploring consumer response to
advertising
for future products
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Sjödin, Henrik
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
Saved in:
9
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
10
Think outside the ad : can
advertising
creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->