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Experiential value : multi-item scale development and validation
Varshneya, Geetika; Das, Gopal - In: Journal of retailing and consumer services 34 (2017), pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 1997
Persistent link: https://www.econbiz.de/10000988122
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Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
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A measure of medical tourism destination brand equity
Das, Gopal; Mukherjee, Srabanti - In: International journal of pharmaceutical and healthcare … 10 (2016) 1, pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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Desingning and implementing brand architecture strategies
Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 9, pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
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Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.; Lehmann, Donald R.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
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Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.; Keller, Kevin Lane; Houston, Michael J. - In: Journal of marketing communications 20 (2014) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Consumer brand relationships : foreword
Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 5, pp. 365
Persistent link: https://www.econbiz.de/10010410685
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The brand report card
Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001
Persistent link: https://www.econbiz.de/10002988429