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"This book analyses the current trends, key uses and broad service provider landscape for analytics services, specifically for the service sector both offline and online Channels. It also analyzes the evolution in technology and people expertise that has enabled service providers to meet this...
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Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner...
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