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~person:"Day, George S."
~person:"Eulerich, Marc"
~person:"Ford, John B."
~subject:"Marketing management"
~subject:"Wettbewerbsvorteil"
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Day, George S.
Eulerich, Marc
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14
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12
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10
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9
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Handbook of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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1
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ECONIS (ZBW)
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1
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
2
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
3
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
4
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
5
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
6
The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
Saved in:
7
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
8
Commentary on formulating strategy from the outside in
Day, George S.
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
Saved in:
9
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
10
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
1
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