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~person:"De Chernatony, Leslie"
~person:"Japutra, Arnold"
~subject:"Brand image"
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Brand image
Consumer behaviour
48
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48
Markenartikel
45
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43
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43
Brand
39
Markenimage
32
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Brand attachment
3
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3
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32
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De Chernatony, Leslie
Japutra, Arnold
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Melewar, T. C.
20
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
19
Guzman, Francisco
18
Keller, Kevin Lane
18
Sarkar, Abhigyan
17
Burmann, Christoph
16
Ekinci, Yuksel
14
Gierl, Heribert
14
Huber, Frank
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Paul, Justin
13
Rahman, Zillur
13
Wiedmann, Klaus-Peter
13
Bauer, Hans H.
12
Christodoulides, George
12
Hollebeek, Linda D.
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Romaniuk, Jenni
12
Shimul, Anwar Sadat
12
Batra, Rajeev
11
Baumgarth, Carsten
11
Das, Gopal
11
Grohmann, Bianca
11
Jang, Soocheong
11
Johnson, Lester W.
11
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11
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Journal of business research : JBR
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Working paper series / The City University Business School
3
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
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ECONIS (ZBW)
32
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1
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
2
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
3
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
6
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
7
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
8
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
9
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
10
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
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