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~person:"De Chernatony, Leslie"
~subject:"Brand image"
~subject:"USA"
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Brand image
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De Chernatony, Leslie
Han, Heesup
31
Phau, Ian
30
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26
Loureiro, Sandra Maria Correia
26
Jang, Soocheong
23
Keller, Kevin Lane
21
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17
Attanasio, Orazio P.
16
Park, Jungkun
16
Paul, Justin
16
Winter, Joachim
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Agarwal, Sumit
15
Bauer, Hans H.
15
Chintagunta, Pradeep K.
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Einav, Liran
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15
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15
Veloutsou, Cleopatra
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Ekinci, Yuksel
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Working paper series / The City University Business School
4
European journal of marketing : EJM
3
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2
Brand management ; Vol. 4
1
CIM professional
1
EBSCOhost eBook Collection
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ECONIS (ZBW)
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1
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
2
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
3
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
6
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
9
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
10
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
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