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Brand management
41
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De Chernatony, Leslie
Esch, Franz-Rudolf
131
Burmann, Christoph
127
Melewar, T. C.
104
Baumgarth, Carsten
91
Becker, Sascha O.
86
Woessmann, Ludger
67
Neuman, Shoshana
64
Huber, Frank
63
Meffert, Heribert
63
Balmer, John M. T.
62
Keller, Kevin Lane
62
Bruhn, Manfred
56
Rubin, Jared
51
Wiedmann, Klaus-Peter
51
Iyer, Sriya
50
Foroudi, Pantea
49
Bang, Nguyen
48
Ahlert, Dieter
47
Tomczak, Torsten
45
Phau, Ian
40
Merrilees, Bill
39
Loureiro, Sandra Maria Correia
38
Schmidt, Holger J.
38
Bauer, Hans H.
37
Bhalotra, Sonia R.
34
Brañas-Garza, Pablo
34
Fournier, Susan
34
Ind, Nicholas
34
Kernstock, Joachim
34
McCleary, Rachel M.
33
Sattler, Henrik
33
Swoboda, Bernhard
33
Uggla, Henrik
33
Gupta, Suraksha
32
Iglesias, Oriol
32
Lehrer, Evelyn L.
32
Clots-Figueras, Irma
31
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31
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7
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5
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Brand management ; Vol. 4
2
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ECONIS (ZBW)
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Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
2
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
5
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
6
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
7
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
8
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
9
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
10
Developing pan-European brands in the single European market
De Chernatony, Leslie
;
Bernath, Ratna
-
1992
Persistent link: https://www.econbiz.de/10000140409
Saved in:
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