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~person:"De Chernatony, Leslie"
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Brand as promise
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Brand management
41
Markenführung
41
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32
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27
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20
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20
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13
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De Chernatony, Leslie
Esch, Franz-Rudolf
141
Burmann, Christoph
133
Baumgarth, Carsten
94
Meffert, Heribert
75
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Bruhn, Manfred
67
Sattler, Henrik
55
Ahlert, Dieter
54
Balmer, John M. T.
46
Tomczak, Torsten
46
Bauer, Hans H.
45
Phau, Ian
41
Wiedmann, Klaus-Peter
41
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
39
Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
35
Uggla, Henrik
34
Foroudi, Pantea
33
Herrmann, Andreas
33
Iglesias, Oriol
33
Ko, Eunju
33
Strebinger, Andreas
33
Kernstock, Joachim
31
Völckner, Franziska
31
Gupta, Suraksha
30
Langner, Tobias
30
MacInnis, Deborah J.
30
Christodoulides, George
29
Dawes, John
29
Errichiello, Oliver Carlo
29
Park, C. Whan
29
Veloutsou, Cleopatra
29
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Journal of business research : JBR
8
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5
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4
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4
Brand management ; Vol. 4
2
Marketing theory
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Consumer-brand relationships : theory and practice
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ECONIS (ZBW)
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1
The varying types of
brand
assets : the central issue in
brand
strategy development?; paper presented at IBC Conference "Developing
Brand
Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
2
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
3
Strategic
brand
planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
4
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
5
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
6
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
7
Brand
management
De Chernatony, Leslie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000648616
Saved in:
8
Creating and launching a challenger
brand
: a case study
De Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
Saved in:
9
Brand
extension effects on
brand
equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
10
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
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