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Cross-cultural challenges in product placement
Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
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New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun; De Gregorio, Federico - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun; De Gregorio, Federico; Jung, Jong-hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
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Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico; Sung, Yongjun - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
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Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 218-235
Persistent link: https://www.econbiz.de/10003930115