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~person:"Dekimpe, Marnik G."
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Dekimpe, Marnik G.
Heerde, Harald J. van
68
Eckert, Christine
42
van Heerde, Harald J.
28
Louviere, Jordan J.
21
Bateman, Hazel
19
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9
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9
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8
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8
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8
Dekimpe, M. G.
7
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7
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7
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7
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5
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ECONIS (ZBW)
15
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1
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
2
The impact of the business cycle on service providers : insights from international tourism
Dekimpe, Marnik G.
;
Peers, Yuri
;
Heerde, Harald J. van
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10011433131
Saved in:
3
Marketing budget allocation across countries : the role of international business cycles
Peers, Yuri
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011760408
Saved in:
4
Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Heerde, Harald J. van
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011772265
Saved in:
5
Return on roller coasters : a model to guide investments in theme park attractions
Oest, Rutger van
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 721-737
Persistent link: https://www.econbiz.de/10008652611
Saved in:
6
Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009485877
Saved in:
7
Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009306647
Saved in:
8
Rising from the ashes : how brands and categories can overcome product-harm crisis
Cleeren, Kathleen
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009717172
Saved in:
9
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
10
Marketing models and the Lucas Critique
Heerde, Harald J. van
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10003255378
Saved in:
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