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~person:"Dens, Nathalie"
~person:"Foroudi, Pantea"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Marketingmanagement"
~subject:"United States"
~subject:"Werbung"
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Brand attitude
Brand placement
Design
Marketingmanagement
United States
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Brand management
54
Markenführung
54
Brand image
25
Markenimage
25
Consumer behaviour
23
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Dens, Nathalie
Foroudi, Pantea
Keller, Kevin Lane
23
Melewar, T. C.
18
Balmer, John M. T.
12
Burmann, Christoph
12
Wheeler, Alina
12
Baumgarth, Carsten
11
Gierl, Heribert
11
Ko, Eunju
11
Pelsmacker, Patrick de
11
De Chernatony, Leslie
10
Laukkanen, Tommi
10
Romaniuk, Jenni
10
Pipek, Volkmar
9
Urde, Mats
9
Christodoulides, George
8
Eisend, Martin
8
Brunner, Christian Boris
7
D'Ippolito, Beatrice
7
Gupta, Suraksha
7
Kitchen, Philip J.
7
Leimeister, Jan Marco
7
Loureiro, Sandra Maria Correia
7
Meffert, Heribert
7
Merrilees, Bill
7
O'Cass, Aron
7
Pitt, Leyland F.
7
Srivastava, R. K.
7
Wymer, Walter
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M.T.
6
Brasel, S. Adam
6
Chan-Olmsted, Sylvia M.
6
Hirvonen, Saku
6
Huber, Frank
6
Krcmar, Helmut
6
MacInnis, Deborah J.
6
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Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
The journal of brand management : an international journal
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International studies of management and organization
1
Journal of Business Research
1
Journal of advertising research
1
Journal of electronic commerce research : JECR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
21
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1
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1
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
2
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T.C.
;
Gupta, Suraksha
- In:
Journal of Business Research
67
(
2014
)
11
,
pp. 2269-2281
(antecedents) are: corporate name,
design
, and typeface. The findings reveal the importance of the company's corporate logo in …
Persistent link: https://www.econbiz.de/10010906706
Saved in:
3
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
4
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
5
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
6
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
7
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
8
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
9
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
10
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
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