//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dens, Nathalie"
~person:"Melewar, T. C."
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Marketingmanagement"
~subject:"United States"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand attitude
Brand placement
Design
Marketingmanagement
United States
Werbung
Brand management
92
Markenführung
92
Consumer behaviour
39
Konsumentenverhalten
39
Brand image
34
Markenimage
34
Brand
22
Markenartikel
22
Corporate reputation
20
Firmenimage
20
Advertising effects
16
Marketing management
16
Werbewirkung
16
Brand architecture
13
Markenarchitektur
13
Product Placement
10
Product placement
10
Social Web
9
Social web
9
Unternehmenskultur
8
Welt
8
World
8
Advertising
7
Higher education institution
7
Hochschule
7
Marketing
7
Corporate culture
6
Reputation
6
Internet marketing
5
Markenpolitik
5
Online-Marketing
5
Branchenentwicklung
4
Brand extension
4
Celebrity endorsement
4
Celebrity-Werbung
4
Corporate Social Responsibility
4
Corporate social responsibility
4
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
27
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
29
Author
All
Dens, Nathalie
Melewar, T. C.
Keller, Kevin Lane
23
Balmer, John M. T.
12
Burmann, Christoph
12
Wheeler, Alina
12
Baumgarth, Carsten
11
Foroudi, Pantea
11
Gierl, Heribert
11
Ko, Eunju
11
Pelsmacker, Patrick de
11
De Chernatony, Leslie
10
Laukkanen, Tommi
10
Romaniuk, Jenni
10
Pipek, Volkmar
9
Urde, Mats
9
Christodoulides, George
8
Eisend, Martin
8
Brunner, Christian Boris
7
D'Ippolito, Beatrice
7
Gupta, Suraksha
7
Kitchen, Philip J.
7
Leimeister, Jan Marco
7
Loureiro, Sandra Maria Correia
7
Meffert, Heribert
7
Merrilees, Bill
7
O'Cass, Aron
7
Pitt, Leyland F.
7
Srivastava, R. K.
7
Wymer, Walter
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M.T.
6
Brasel, S. Adam
6
Chan-Olmsted, Sylvia M.
6
Hirvonen, Saku
6
Huber, Frank
6
Krcmar, Helmut
6
MacInnis, Deborah J.
6
Reijonen, Helen
6
more ...
less ...
Published in...
All
Journal of business research : JBR
4
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International studies of management and organization
2
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
The marketing review
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of advertising research
1
Journal of electronic commerce research : JECR
1
Journal of general management
1
Journal of global marketing
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
11
-
20
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
12
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
13
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
14
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
15
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
16
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
17
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
18
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
19
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
20
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
First
Prev
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->