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Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.; Diamantopoulos, Adamantios - 2008
Persistent link: https://www.econbiz.de/10003611364
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Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios; Riefler, Petra - In: Measurement and research methods in international marketing, (pp. 11-30). 2011
Persistent link: https://www.econbiz.de/10009377931
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Cosmopolitan consumers as a target group for segmentation
Riefler, Petra; Diamantopoulos, Adamantios; Siguaw, Judy A. - In: Journal of international business studies : JIBS ; an … 43 (2012) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios; Ring, Amata; Schlegelmilch, … - In: Journal of international marketing 22 (2014) 1, pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
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A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian; Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 1, pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
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Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
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Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Sichtmann, Christina; Selasinsky, Maren von; … - In: Journal of international marketing 19 (2011) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10008935330