The Resource-Based View (RBV) of the firm suggests that assets, and their effective management, should be associated with achieving and maintaining competitive advantage. As the RBV has developed, it has moved toward the idea that difficult-to-imitate learning processes may be the only true...

Intro -- Title Page -- Copyright -- Table of Contents -- About the Editors -- Chapter 1: A Brief Introduction to Design Thinking -- Introduction -- 1.1 The Concept of Design Thinking and Its Role within NPD and Innovation -- 1.2 A Framework of Design Thinking -- 1.3 Design Thinking as a...