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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma; De Jans, Steffi; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 2, pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of fashion marketing and management 21 (2017) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan; Ju, Ilyoung; Dodoo, Naa Amponsah - In: Journal of global marketing 29 (2016) 1/5, pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah; Wu, Linwan - In: International journal of internet marketing and … 13 (2019) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
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Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 24 (2018) 1, pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
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Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi; Vanwesenbeeck, Ini; Cauberghe, Veroline; … - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
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Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10012179138