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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 1989 - 3. ed
Persistent link: https://www.econbiz.de/10000758730
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Analytical marketing management
Doyle, Peter (contributor) - 1974
Persistent link: https://www.econbiz.de/10000323891
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Industrial marketing management : a strategic view of business markets
Hutt, Michael D. - 1985 - 2. ed
Persistent link: https://www.econbiz.de/10000686983
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Industrial marketing management
Hutt, Michael D.; Speh, Thomas W. - 1981
Persistent link: https://www.econbiz.de/10000054970
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Marketing
Weis, Hans Christian - 2009 - 15., verb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003823574
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Strategische Analyse und marktorientierte Umsetzung
Helm, Roland - 2009 - 8., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003848473
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Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland; Landschulze, Sebastian - 2006
Persistent link: https://www.econbiz.de/10003373688
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2007 - International student ed., 9. ed.
Persistent link: https://www.econbiz.de/10003389132
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2013 - 11th ed
Persistent link: https://www.econbiz.de/10009613673