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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
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A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia; Costa, Inês; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus; Heitmann, Mark; Herrmann, Andreas - In: Psychology & marketing 26 (2009) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131
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Wechselspiel zwischen emotionalem und kognitivem Markenerlebnis : Ergebnisse und Implikationen einer neurowissenschaftlichen Studie
Herrmann, Andreas; Stefanides, Julia - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 131-143). 2010
Persistent link: https://www.econbiz.de/10003992361
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It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger; McGill, Ann L.; Herrmann, Andreas - In: Journal of marketing 75 (2011) 3, pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
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Emotions as determinants of electric car usage intention
Moons, Ingrid; Pelsmacker, Patrick de - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
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The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid; Pelsmacker, Patrick de; Bont, Cees J. P. … - In: Macroeconomics and beyond : essays in honour of Wim Meeusen, (pp. 246-257). 2012
Persistent link: https://www.econbiz.de/10009488946