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~person:"Dwivedi, Yogesh Kumar"
~person:"Herrmann, Andreas"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Social Web"
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Social Web
Consumer behaviour
263
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263
Brand management
61
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61
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51
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51
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Dwivedi, Yogesh Kumar
Herrmann, Andreas
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Filieri, Raffaele
18
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
12
Rita, Paulo
12
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Ko, Eunju
10
Ozuem, Wilson
10
Ranfagni, Silvia
10
Füller, Johann
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Wallace, Elaine
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Luo, Xueming
8
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8
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8
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7
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7
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7
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7
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7
Kumar, Vikas
7
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7
Martinez, Luis F.
7
Meyer, Anton
7
Pittman, Matthew
7
Rana, Nripendra P.
7
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7
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Journal of promotion management : innovations in planning and applied research
3
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2
Journal of electronic commerce research : JECR
2
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2
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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ECONIS (ZBW)
35
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1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
7
Management von Kundenbeziehungen durch
Brand
Communities
Herrmann, Andreas
;
Algesheimer, René
;
Landwehr, Jan …
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 469-484)
.
2010
Persistent link: https://www.econbiz.de/10003934484
Saved in:
8
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
9
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
10
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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