//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Yogesh Kumar"
~person:"Herrmann, Andreas"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
220
Konsumentenverhalten
220
Brand management
57
Markenführung
57
Brand image
46
Markenimage
46
Beziehungsmarketing
41
Relationship marketing
41
Brand
34
Advertising effects
33
Markenartikel
33
Werbewirkung
33
Social Web
31
Social web
31
Internet marketing
27
Online-Marketing
27
Viral marketing
23
Virales Marketing
23
Advertising
22
Werbung
22
Innovation adoption
21
Innovationsakzeptanz
21
Customer satisfaction
18
Emotion
18
Kundenzufriedenheit
18
Online retailing
16
Online-Handel
16
Confidence
11
Einzelhandel
11
Retail trade
11
Vertrauen
11
Dienstleistungsqualität
10
Experiment
10
Marketing management
10
Marketingmanagement
10
Mobile Business
10
Mobile business
10
Mobile communications
10
Mobilkommunikation
10
Product Placement
10
more ...
less ...
Online availability
All
Undetermined
126
Free
11
Type of publication
All
Article
225
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
227
Aufsatz im Buch
22
Book section
22
Hochschulschrift
10
Collection of articles of several authors
6
Graue Literatur
6
Non-commercial literature
6
Sammelwerk
6
Thesis
6
Aufsatzsammlung
5
Arbeitspapier
3
Working Paper
3
research-article
3
Collection of articles written by one author
2
Conference paper
2
Konferenzbeitrag
2
Sammlung
2
conceptual-paper
2
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Firmeninformation
1
Reprint
1
viewpoint
1
more ...
less ...
Language
All
English
200
German
27
Author
All
Dwivedi, Yogesh Kumar
Herrmann, Andreas
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
119
Mattila, Anna S.
98
Phau, Ian
77
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Grewal, Dhruv
64
Nayga, Rodolfo M.
61
Septianto, Felix
61
Ko, Eunju
60
Jang, Soocheong
59
Paul, Justin
58
Belk, Russell W.
56
Walsh, Gianfranco
50
Laroche, Michel
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Choi, Tsan-Ming
43
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Bang, Nguyen
41
Thaichon, Park
41
Das, Gopal
39
Melewar, T. C.
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Ko, Yong Jae
38
Vrontis, Demetris
38
Eisend, Martin
37
Hyun, Sunghyup Sean
37
Park, Jungkun
37
Wong, IpKin Anthony
37
Chan, Kara
36
Rahman, Zillur
36
more ...
less ...
Published in...
All
Journal of retailing and consumer services
19
Journal of business research : JBR
16
Psychology & marketing
10
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
Journal of promotion management : innovations in planning and applied research
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Information systems management
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
The journal of brand management : an international journal
4
Die Betriebswirtschaft : DBW
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of retailing
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Review of managerial science
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
more ...
less ...
Source
All
ECONIS (ZBW)
227
Showing
1
-
10
of
227
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Examining the role of consumer motivations to use voice assistants for
fashion
shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
8
Persönliche und soziale Norm als Determinanten der Markenwahl : ein Erklärungsansatz auf Basis der neueren Einstellungs- und Kongruenztheorie
Huber, Stephanie
;
Herrmann, Andreas
;
Huber, Frank
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
3
,
pp. 345-365
Persistent link: https://www.econbiz.de/10003329950
Saved in:
9
Die Wirkung von
Brand
Communities auf die Markenloyalität : eine dynamische Analyse im Automobilmarkt
Algesheimer, René
;
Herrmann, Andreas
;
Dimpfel, Marcus
- In:
Journal of business economics : JBE
76
(
2006
)
9
,
pp. 933-958
Persistent link: https://www.econbiz.de/10003372594
Saved in:
10
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->