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~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pauwels, Koen"
~person:"Pelsmacker, Patrick de"
~subject:"Marketing management"
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Marketing management
Consumer behaviour
217
Konsumentenverhalten
217
Brand management
63
Markenführung
63
Brand image
53
Markenimage
53
Advertising effects
48
Werbewirkung
48
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41
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41
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37
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37
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37
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37
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33
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26
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25
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22
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pauwels, Koen
Pelsmacker, Patrick de
Ko, Eunju
10
Sheth, Jagdish N.
10
Bauer, Hans H.
9
Hawkins, Del I.
9
Keller, Kevin Lane
9
Melewar, T. C.
9
Best, Roger J.
8
Homburg, Christian
8
Kumar, V.
8
Spann, Martin
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
MacInnis, Deborah J.
7
Olson, Jerry C.
7
Ozuem, Wilson
7
Peter, Jerome Paul
7
Rajagopal
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Gao, Tao
5
Krishna, Aradhna
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Park, C. Whan
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
Sultan, Fareena
5
Thomas, Sujo
5
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5
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Chandos social media series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of communication management
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
2
Do mindset metrics explain
brand
sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Saved in:
3
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
4
Fashion
marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
5
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
6
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
7
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
8
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
9
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
10
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
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