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~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Marketing management"
~subject:"Mobile communications"
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Marketing management
Mobile communications
Consumer behaviour
189
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188
Brand management
56
Markenführung
56
Brand image
45
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Bauer, Hans H.
12
Gerpott, Torsten J.
11
Spann, Martin
11
Ko, Eunju
10
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Keller, Kevin Lane
9
Melewar, T. C.
9
Ozuem, Wilson
9
Verhoef, Peter C.
9
Best, Roger J.
8
Chawla, Deepak
8
Ghose, Anindya
8
Homburg, Christian
8
Kumar, V.
8
Vrontis, Demetris
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Haucap, Justus
7
Heimeshoff, Ulrich
7
Huber, Frank
7
Karjaluoto, Heikki
7
Liébana-Cabanillas, Francisco
7
MacInnis, Deborah J.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Rajagopal
7
Vlachos, Pavlos A.
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Foxall, Gordon R.
6
Gijón, Covadonga
6
Han, Sang Pil
6
Mothersbaugh, David L.
6
Rudolph, Thomas
6
Smith, N. Craig
6
Williams, Michael D.
6
Zeithammer, Robert
6
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The marketing review
4
Information systems management
2
Chandos social media series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of communication management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
21
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1
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
2
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
3
Fashion
marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
4
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
5
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
6
Empirical examination of the role of three sets of innovation attributes for determining adoption of IRCTC mobile ticketing service
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
; …
- In:
Information systems management
32
(
2015
)
2
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011307906
Saved in:
7
Devising a research model to examine adoption of mobile payments : an extension of UTAUT2
Slade, Emma L.
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
- In:
The marketing review
14
(
2014
)
3
,
pp. 311-336
Persistent link: https://www.econbiz.de/10011444929
Saved in:
8
Conceptualising the role of innovation : attributes for examining consumer adoption of mobile innovations
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
; …
- In:
The marketing review
14
(
2014
)
4
,
pp. 407-430
Persistent link: https://www.econbiz.de/10011445016
Saved in:
9
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
10
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
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