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Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017
Persistent link: https://www.econbiz.de/10011858948
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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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Fashion marketing in the metaverse
Mogaji, Emmanuel; Dwivedi, Yogesh Kumar; Raman, Ramakrishnan - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
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Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter; Kumar, Vinod; Kumar, Uma; … - In: International journal of Indian culture and business … 11 (2015) 3, pp. 275-288
Persistent link: https://www.econbiz.de/10011630113
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What are your customers looking for?
Pelsmacker, Patrick de - 1992
Persistent link: https://www.econbiz.de/10000879721
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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
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Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.; Dwivedi, Yogesh Kumar; Slade, Emma L. - 2017
Persistent link: https://www.econbiz.de/10011570193
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Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira; Dwivedi, Yogesh Kumar; Slade, Emma - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
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Social commerce adoption research from the consumer context : a literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 25 (2017) 4, pp. 510-525
Persistent link: https://www.econbiz.de/10011805270