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~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Marketing management"
~subject:"Retail trade"
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Marketing management
Retail trade
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187
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187
Brand management
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55
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44
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Grewal, Dhruv
28
Gázquez-Abad, Juan Carlos
23
Martínez-López, Francisco J.
23
Pantano, Eleonora
21
Schramm-Klein, Hanna
20
Swoboda, Bernhard
18
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17
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17
Ailawadi, Kusum L.
15
Gijsbrechts, Els
15
Roggeveen, Anne L.
15
Rudolph, Thomas
15
Zielke, Stephan
15
Chintagunta, Pradeep K.
14
Gil Saura, Irene
14
Sands, Sean
14
Verhoef, Peter C.
14
Khare, Arpita
13
Ko, Eunju
13
Melewar, T. C.
13
Steinmann, Sascha
13
Campo, Katia
12
Diallo, Mbaye Fall
12
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12
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11
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11
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11
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11
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11
Spann, Martin
11
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11
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10
Dennis, Charles
10
Gierl, Heribert
10
Paul, Justin
10
Richards, Timothy J.
10
Wagner, Gerhard
10
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10
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9
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Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Chandos social media series
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
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1
International journal of retail & distribution management
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1
Journal of marketing management : MM
1
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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1
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1
The marketing review
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ECONIS (ZBW)
23
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1
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
2
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
3
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
4
Fashion
marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
5
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
6
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
7
Risk, privacy and security concerns in digital retail
Marriott, Hannah R.
;
Williams, Michael D.
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 337-365
Persistent link: https://www.econbiz.de/10011853834
Saved in:
8
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
9
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
10
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
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