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Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi; Basu, Sriparna; Dwivedi, Yogesh Kumar - In: Industrial marketing management : the international … 119 (2024), pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
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Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.; Dwivedi, Yogesh Kumar; Slade, Emma L. - 2017
Persistent link: https://www.econbiz.de/10011570193
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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of retailing and consumer services 40 (2018), pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
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How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu; Simintiras, Antonis C.; Dwivedi, Yogesh … - In: Journal of retailing and consumer services 44 (2018), pp. 214-221
Persistent link: https://www.econbiz.de/10011904399
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Global service quality of business-to-consumer electronic-commerce
Shareef, Mahmud Akhter; Kumar, Vinod; Dwivedi, Yogesh Kumar - In: International journal of Indian culture and business … 8 (2014) 1, pp. 1-34
Persistent link: https://www.econbiz.de/10010400980
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How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang; Tan, Garry Wei-Han; Eugene Cheng-xi Aw; … - In: International journal of bank marketing 41 (2023) 6, pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
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Shopping intention at AI-powered automated retail stores (AIPARS)
Pillai, Rajasshrie; Sivathanu, Brijesh; Dwivedi, Yogesh … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012305364
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad; Eugene Cheng-xi Aw; Alryalat, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib; Dwivedi, Yogesh Kumar; … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
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How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa; Amelia, Maria Veronica; Tan, Garry … - In: The journal of product & brand management 32 (2023) 4, pp. 645-660
Persistent link: https://www.econbiz.de/10014281363