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Social media in the marketing context : a state of the art analysis and future directions

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Mobile Marketing Channel : Online Consumer Behavior

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Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

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Commentary: is cost transparency necessarily good for consumers?

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Consumer online purchase behaviour : perception versus expectation

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Metaverse marketing : how the metaverse will shape the future of consumer research and practice

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Consumer adoption of internet banking in Jordan : examining the role of hedonic motivation, habit, self-efficacy and trust

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Consumer behaviour in the context of SMS-based marketing

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Should consumers request cost transparency?

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