Narrow search
Showing 1 - 10 of 33
Cover Image
SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 19 (2015) 2, pp. 159-179
Persistent link: https://www.econbiz.de/10011326849
Cover Image
Factors influencing user adoption of Web 2.0 applications
Dwivedi, Yogesh Kumar; Ramdani, Boumediene; Williams, … - In: International journal of Indian culture and business … 7 (2013) 1, pp. 53-71
Persistent link: https://www.econbiz.de/10009784144
Cover Image
Metamorphosis of Indian electoral campaigns : Modi's social media experiment
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar - In: International journal of Indian culture and business … 11 (2015) 4, pp. 496-516
Persistent link: https://www.econbiz.de/10011588639
Cover Image
Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of Indian culture and business … 13 (2016) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
Cover Image
Social commerce adoption research from the consumer context : a literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 25 (2017) 4, pp. 510-525
Persistent link: https://www.econbiz.de/10011805270
Cover Image
Social media marketing and advertising
Dwivedi, Yogesh Kumar; Kapoor, Kawaljeet Kaur; Chen, Hsin - In: The marketing review 15 (2015) 3, pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Cover Image
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
Cover Image
Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: The marketing review 15 (2015) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
Cover Image
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan; Foroudi, Pantea; Dwivedi, … - In: Journal of business research : JBR 116 (2020), pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Cover Image
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.; Dwivedi, Yogesh Kumar; Slade, Emma L. - 2017
Persistent link: https://www.econbiz.de/10011570193