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~person:"Dwivedi, Yogesh Kumar"
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Dwivedi, Yogesh Kumar
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ECONIS (ZBW)
39
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1
Factors influencing user adoption of Web 2.0 applications
Dwivedi, Yogesh Kumar
;
Ramdani, Boumediene
;
Williams, …
- In:
International journal of Indian culture and business …
7
(
2013
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10009784144
Saved in:
2
Metaverse in
marketing
and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
3
Metaverse
marketing
: how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
4
Social media
marketing
and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
5
Mobile
marketing
channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
6
Polarization and acculturation in US Election 2016 outcomes : can Twitter analytics predict changes in voting preferences
Grover, Purva
;
Kar, Arpan Kumar
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 438-460
Persistent link: https://www.econbiz.de/10012134600
Saved in:
7
Event classification and location prediction from tweets during disasters
Singh, Jyoti Prakash
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
Application of operations research (OR) in disaster …
,
(pp. 737-757)
.
2019
Persistent link: https://www.econbiz.de/10012139536
Saved in:
8
Social media
marketing
: comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
9
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
10
Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
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