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Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising

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Social media marketing : comparative effect of advertisement sources

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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers

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Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis

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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement

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Mobile marketing channel : online consumer behavior

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Mobile Marketing Channel : Online Consumer Behavior

Shareef, Mahmud Akhter - 2016

Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

Persistent link: https://www.econbiz.de/10014019777