//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Yogesh Kumar"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How Much is Your Customer Wort...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
68
Konsumentenverhalten
67
Innovation adoption
19
Innovationsakzeptanz
19
Online-Marketing
18
Internet marketing
17
Social Web
15
Social web
15
Beziehungsmarketing
13
Relationship marketing
13
Mobile Business
10
Mobile business
10
Mobile communications
10
Mobilkommunikation
10
Brand management
9
Markenführung
9
Online retailing
9
Online-Handel
9
Viral marketing
9
Virales Marketing
9
Brand image
8
Electronic Commerce
8
Innovation diffusion
8
Innovationsdiffusion
8
Markenimage
8
Adoption
7
Advertising effects
7
Electronic Banking
7
Electronic banking
7
Marketing management
7
Marketingmanagement
7
Werbewirkung
7
Confidence
6
Dienstleistungsqualität
6
E-commerce
6
India
6
Indien
6
Jordan
6
Jordanien
6
Service quality
6
more ...
less ...
Online availability
All
Undetermined
60
Free
3
Type of publication
All
Article
72
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
71
Aufsatz in Zeitschrift
71
research-article
1
Language
All
English
77
Author
All
Dwivedi, Yogesh Kumar
Bruhn, Manfred
221
Homburg, Christian
202
Bauer, Hans H.
145
Huber, Frank
140
Kotler, Philip
135
Han, Heesup
132
Wiedmann, Klaus-Peter
130
Herrmann, Andreas
128
Sheth, Jagdish N.
127
Belk, Russell W.
119
Kumar, V.
119
Mattila, Anna S.
116
Phau, Ian
104
Grunert, Klaus G.
102
Meffert, Heribert
102
Verhoef, Peter C.
95
Gierl, Heribert
93
Grewal, Dhruv
91
Rajagopal
90
Lusk, Jayson L.
88
Foxall, Gordon R.
84
Khare, Arpita
83
Pepels, Werner
78
Skiera, Bernd
78
Usman, Osly
77
Bagozzi, Richard P.
76
Walsh, Gianfranco
76
Loureiro, Sandra Maria Correia
75
Tomczak, Torsten
74
Vrontis, Demetris
74
Thaichon, Park
72
Chintagunta, Pradeep K.
70
Krafft, Manfred
70
Laroche, Michel
70
Nayga, Rodolfo M.
70
Agarwal, Sumit
69
Hollebeek, Linda D.
69
Keller, Kevin Lane
69
Wansink, Brian
69
more ...
less ...
Institution
All
Springer International Publishing
2
IGI Global
1
Published in...
All
Journal of business research : JBR
12
Journal of retailing and consumer services
10
International journal of Indian culture and business management
7
The marketing review
7
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems management
4
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Psychology & marketing
2
SpringerBriefs in Business
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
European journal of innovation management : EJIM
1
Industrial Management & Data Systems
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Operations management research : OMR ; advancing practice through theory
1
Springer briefs in business
1
SpringerLink / Bücher
1
The international journal of bank marketing : IJBM
1
The international journal of logistics management
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
76
Other ZBW resources
1
Showing
1
-
10
of
77
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
3
Global service quality of business-to-consumer electronic-commerce
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Dwivedi, Yogesh Kumar
- In:
International journal of Indian culture and business …
8
(
2014
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10010400980
Saved in:
4
Shopping intention at AI-powered automated retail stores (AIPARS)
Pillai, Rajasshrie
;
Sivathanu, Brijesh
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305364
Saved in:
5
How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu
;
Simintiras, Antonis C.
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 214-221
Persistent link: https://www.econbiz.de/10011904399
Saved in:
6
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
Saved in:
7
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
8
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->