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Dwivedi, Yogesh Kumar
Bruhn, Manfred
132
Kotler, Philip
125
Han, Heesup
119
Belk, Russell W.
115
Homburg, Christian
113
Sheth, Jagdish N.
108
Mattila, Anna S.
107
Bauer, Hans H.
105
Huber, Frank
105
Wiedmann, Klaus-Peter
104
Grunert, Klaus G.
102
Phau, Ian
102
Herrmann, Andreas
95
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89
Meffert, Heribert
88
Lusk, Jayson L.
86
Foxall, Gordon R.
83
Grewal, Dhruv
80
Khare, Arpita
78
Usman, Osly
76
Bagozzi, Richard P.
73
Nayga, Rodolfo M.
70
Keller, Kevin Lane
69
Loureiro, Sandra Maria Correia
69
Pepels, Werner
69
Rajagopal
69
Kumar, V.
68
Laroche, Michel
68
Septianto, Felix
68
Agarwal, Sumit
67
Stavins, Joanna
67
Wansink, Brian
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Pelsmacker, Patrick de
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Paul, Justin
65
Verhoef, Peter C.
65
Vrontis, Demetris
64
Bruwer, Johan
61
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61
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61
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Journal of business research : JBR
11
Journal of retailing and consumer services
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International journal of Indian culture and business management
7
The marketing review
7
European journal of marketing : EJM
5
Information systems management
4
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of bank marketing
2
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2
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2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
4
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
5
Fashion marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
6
The future of marketing analytics in the sharing economy
Akter, Shahriar
;
Hani, Umme
;
Dwivedi, Yogesh Kumar
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 85-100
Persistent link: https://www.econbiz.de/10013326917
Saved in:
7
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
8
Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011630113
Saved in:
9
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
10
Broadband adoption in Pakistan
Khoumbati, Khalil
;
Dwivedi, Yogesh Kumar
;
Lal, Banita
; …
- In:
Electronic government : EG; an international journal
4
(
2007
)
4
,
pp. 451-465
Persistent link: https://www.econbiz.de/10003574179
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