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Brand image and brand usage
Bird, M.; Channon, C.; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924368
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Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni; Sharp, Byron; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924370
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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Consumer behaviour
Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003788355
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Appreciation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649244
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Appropriation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649247
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Acquisition
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649254
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Theoretical and historical approaches
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649259