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Corporate logo : history, definition, and components

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196

Persistent link: https://www.econbiz.de/10011675697

Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281

Persistent link: https://www.econbiz.de/10010401999

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T.C.; Gupta, Suraksha - In: Journal of Business Research 67 (2014) 11, pp. 2269-2281

(antecedents) are: corporate name, design, and typeface. The findings reveal the importance of the company's corporate logo in …

Persistent link: https://www.econbiz.de/10010906706

The digital, the classic, the subtle, and the alternative

Verlegh, Peeter (ed.); Voorveld, Hilde (ed.); … - 2016

Persistent link: https://www.econbiz.de/10012878635

A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms

Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332

Persistent link: https://www.econbiz.de/10012201444

When the medium is the message : a meta-analysis of creative media advertising effects

Berlo, Zeph M. C. van; Meijers, Marijn H. C.; Eelen, Jiska - In: Journal of advertising 53 (2024) 2, pp. 278-295

Persistent link: https://www.econbiz.de/10014575274

Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative

Verlegh, Peeter (ed.); Voorveld, Hilde (ed.); … - 2016 - 1st ed. 2016

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising...

Persistent link: https://www.econbiz.de/10014018002

Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262

Persistent link: https://www.econbiz.de/10012666334

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

Persistent link: https://www.econbiz.de/10012238107

Comment : advertising, communication, and brands

Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355

Persistent link: https://www.econbiz.de/10011591609