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~person:"Eisend, Martin"
~subject:"E-commerce"
~subject:"Theorie"
~subject:"Werbung"
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E-commerce
Theorie
Werbung
Konsumentenverhalten
41
Consumer behaviour
40
Advertising
15
Advertising effects
11
Meta-Analyse
11
Meta-analysis
11
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11
Brand management
7
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7
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Eisend, Martin
Huber, Frank
32
Gierl, Heribert
31
Anderson, Simon P.
29
Bauer, Hans H.
28
Hruschka, Harald
27
Janssen, Maarten C. W.
27
Mullainathan, Sendhil
25
Peitz, Martin
25
Kerschbamer, Rudolf
23
Inderst, Roman
22
Sattler, Henrik
22
Sheth, Jagdish N.
22
Sutter, Matthias
20
Fishman, Arthur
19
Moraga-González, José Luis
19
Postlewaite, Andrew
19
Septianto, Felix
19
Blundell, Richard W.
18
Dellaert, Benedict G. C.
18
Hildebrandt, Lutz
18
Pavlou, Paul A.
18
Usman, Osly
18
Chen, Yongmin
17
Diehl, Sandra
17
Franses, Philip Hans
17
Herrmann, Andreas
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Greenwood, Jeremy
16
Armstrong, Mark
15
Ghose, Anindya
15
Grunert, Klaus G.
15
Gröppel-Klein, Andrea
15
Pelsmacker, Patrick de
15
Samuelson, Larry
15
Swoboda, Bernhard
15
Boztuğ, Yasemin
14
Dahlén, Micael
14
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ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
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Journal of advertising
4
International journal of advertising : the quarterly review of marketing communications
3
European Advertising Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
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ECONIS (ZBW)
17
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1
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
3
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
4
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
5
Consumer responses to homosexual imagery in advertising : a meta-analysis
Eisend, Martin
;
Hermann, Erik
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 380-400
Persistent link: https://www.econbiz.de/10012201470
Saved in:
6
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
7
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
8
Das Glücksempfinden des Konsumenten
Schuchert-Güler, Pakize
;
Eisend, Martin
;
Lütters, Holger
-
2001
Persistent link: https://www.econbiz.de/10001599817
Saved in:
9
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
10
Konsum und Konsumklima
Kuß, Alfred
;
Eisend, Martin
-
2007
Persistent link: https://www.econbiz.de/10003433104
Saved in:
1
2
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