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~person:"Eisend, Martin"
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Consumer behaviour
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Eisend, Martin
Meffert, Heribert
229
Kotler, Philip
226
Bruhn, Manfred
208
Bauer, Hans H.
148
Pepels, Werner
137
Huber, Frank
136
Wiedmann, Klaus-Peter
132
Kaiser, Harry M.
121
Gierl, Heribert
120
Belk, Russell W.
119
Han, Heesup
117
Sheth, Jagdish N.
112
Lusk, Jayson L.
102
Herrmann, Andreas
100
Grunert, Klaus G.
99
Homburg, Christian
99
Mattila, Anna S.
99
Pelsmacker, Patrick de
96
Irwin, Scott H.
94
Phau, Ian
93
Grewal, Dhruv
90
Fritz, Wolfgang
85
Frey, Bruno S.
84
Dwivedi, Yogesh Kumar
77
Foxall, Gordon R.
77
Usman, Osly
76
Bagozzi, Richard P.
75
Esch, Franz-Rudolf
74
Spiller, Achim
73
Wansink, Brian
73
Franses, Philip Hans
72
Septianto, Felix
72
Belz, Christian
69
Chintagunta, Pradeep K.
69
Khare, Arpita
69
Kirchgeorg, Manfred
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
67
Verhoef, Peter C.
67
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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ICORIA <16., 2017, Gent>
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Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
5
Journal of advertising
5
Journal of international marketing
4
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
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Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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European Advertising Academy
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SpringerLink / Bücher
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Gabler Edition Wissenschaft / Marketing-Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
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Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of retailing
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Marketing : journal of research and management
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Springer eBook Collection
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The SAGE handbook of marketing ethics
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ECONIS (ZBW)
66
USB Cologne (EcoSocSci)
1
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1
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
4
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
5
A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
Saved in:
6
Effects of fear-arousing and humorous appeals in social
marketing
advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
7
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
8
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
9
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
10
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
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