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~person:"Eisend, Martin"
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Advertising
49
Werbung
48
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42
Consumer behaviour
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Advertising effects
29
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29
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Eisend, Martin
Meffert, Heribert
239
Kotler, Philip
227
Bruhn, Manfred
223
Kaiser, Harry M.
160
Bauer, Hans H.
156
Pepels, Werner
147
Huber, Frank
140
Wiedmann, Klaus-Peter
136
Gierl, Heribert
130
Han, Heesup
125
Belk, Russell W.
124
Phau, Ian
121
Sheth, Jagdish N.
119
Mattila, Anna S.
110
Pelsmacker, Patrick de
108
Grunert, Klaus G.
107
Herrmann, Andreas
105
Lusk, Jayson L.
102
Homburg, Christian
99
Grewal, Dhruv
97
Irwin, Scott H.
94
Schaltegger, Stefan
89
Foxall, Gordon R.
88
Dwivedi, Yogesh Kumar
86
Spiller, Achim
86
Fritz, Wolfgang
85
Esch, Franz-Rudolf
84
Vrontis, Demetris
83
Choi, Tsan-Ming
81
Woodside, Arch G.
81
Bagozzi, Richard P.
80
Khare, Arpita
80
Franses, Philip Hans
79
Rajagopal
79
Septianto, Felix
78
Walsh, Gianfranco
77
Raffelhüschen, Bernd
76
Usman, Osly
76
Chintagunta, Pradeep K.
75
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
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Journal of advertising : official publication of the American Academy of Advertising
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the review of marketing communications
6
SpringerLink / Bücher
6
Advances in advertising research
5
Journal of the Academy of Marketing Science
5
Journal of international marketing
4
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Research
3
Breaking new ground in theory and practice
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Marketing : ZFP ; journal of research and management
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
European Advertising Academy / Research
1
Gabler Edition Wissenschaft / Marketing-Management
1
Gabler Research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of retailing
1
Marketing : journal of research and management
1
Marketing Letters
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
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The SAGE handbook of marketing ethics
1
Wirtschaftspsychologie
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ECONIS (ZBW)
86
USB Cologne (EcoSocSci)
2
RePEc
1
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1
Effects of ethnic
advertising
on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
2
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
Persuasion knowledge and third-person perceptions in
advertising
: the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
4
Effects of fear-arousing and humorous appeals in social
marketing
advertising
: the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
5
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
6
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
7
How consumers' values influence responses to male and female gender role stereotyping in
advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
8
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
9
A global Investigation into the cultural and individual antecedents of banner
advertising
effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
Saved in:
10
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
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