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~person:"Eisend, Martin"
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Advertising
49
Werbung
48
Advertising effects
29
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29
Consumer behaviour
19
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19
Meta-analysis
15
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Eisend, Martin
Bruhn, Manfred
87
Asongu, Simplice
77
Pelsmacker, Patrick de
77
Zerfaß, Ansgar
76
Kaiser, Harry M.
75
Esch, Franz-Rudolf
70
Gierl, Heribert
70
Ehrmann, Michael
67
Fratzscher, Marcel
66
Marchesi, Silvia
50
Bauer, Hans H.
49
Taylor, Charles Raymond
48
Dreher, Axel
45
Dens, Nathalie
43
Anderson, Simon P.
42
Blume, Andreas
41
Haucap, Justus
41
Kind, Hans Jarle
41
Sutter, Matthias
41
Okazaki, Shintaro
39
Pepels, Werner
39
Press, World Trade
39
Septianto, Felix
39
Wilbur, Kenneth C.
38
Diehl, Sandra
37
Zhang, Jingjing
37
Mueller, Barbara
35
Kitchen, Philip J.
33
Terlutter, Ralf
33
Charness, Gary
32
Dahlén, Micael
32
Rosengren, Sara
32
Mast, Claudia
31
Gerpott, Torsten J.
30
Normann, Hans-Theo
30
Stafford, Marla Royne
30
Chan, Kara
29
Haan, Jakob de
29
Kruse, Jörn
29
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
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Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the review of marketing communications
6
Advances in advertising research
5
SpringerLink / Bücher
5
Journal of the Academy of Marketing Science
3
Research
3
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
European Advertising Academy / Research
1
Gabler Edition Wissenschaft / Marketing-Management
1
Gabler Research
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
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Journal of public policy & marketing
1
Marketing : journal of research and management
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Marketing Letters
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Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Springer eBook Collection
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Springer eBook Collection / Business and Management
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ECONIS (ZBW)
61
RePEc
1
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1
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1
Comment :
advertising
,
communication
, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
Explaining the use and effects of humour in
advertising
: an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
3
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
5
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
6
The effectiveness of publicity versus
advertising
: a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
7
Persuasion knowledge and third-person perceptions in
advertising
: the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
8
Effects of fear-arousing and humorous appeals in social marketing
advertising
: the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
9
Gender roles and humor in
advertising
: the occurrence of stereotyping in humorous and nonhumorous
advertising
and its consequences for
advertising
effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
10
Advertising
repetition : a meta-analysis on effective frequency in
advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
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