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~person:"Eisend, Martin"
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Advertising
49
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48
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Eisend, Martin
Lichtenberg, Frank R.
145
Berndt, Ernst R.
129
Kaiser, Harry M.
73
Kremer, Michael
61
Brekke, Kurt R.
54
Straume, Odd Rune
53
Danzon, Patricia Munch
49
Dubois, Pierre
46
Granlund, David
44
Song, Haiyan
44
Finkelstein, Amy
43
Anderson, Simon P.
42
Correa, Carlos María
41
Taylor, Charles Raymond
41
Rudholm, Niklas
40
Saffer, Henry
40
Philipson, Tomas J.
39
Kaiser, Ulrich
38
Pelsmacker, Patrick de
38
Kind, Hans Jarle
37
Simon, Kosali Ilayperuma
37
Snyder, Christopher M.
37
Frank, Richard G.
36
Goel, Rajeev K.
36
Lo, Andrew W.
36
Bate, Roger
35
Cockburn, Iain
35
Franses, Philip Hans
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Pammolli, Fabio
35
Grabowski, Henry G.
34
Sethi, Suresh
34
Jin, Ginger Zhe
33
Kilian, Lutz
33
Riccaboni, Massimo
33
Vernon, John A.
33
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33
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32
Orsenigo, Luigi
32
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ECONIS (ZBW)
48
RePEc
1
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1
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
Explaining the use and effects of humour in
advertising
: an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
3
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
4
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
A meta-analysis of humor in
advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
6
The effectiveness of publicity versus
advertising
: a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
7
Gender roles in
advertising
: measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
8
Persuasion knowledge and third-person perceptions in
advertising
: the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
9
Effects of fear-arousing and humorous appeals in social marketing
advertising
: the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
10
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in
Advertising
), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
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