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Advertising
49
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48
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18
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Consumer behaviour
15
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15
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Eisend, Martin
Ceauşescu, Nicolae
428
Earle, John S.
100
Kaiser, Harry M.
69
Brown, J. David
68
Stefanescu, Razvan
66
Dumitriu, Ramona
65
Batabyal, Amitrajeet A.
63
Galenson, David W.
60
Ghermani, Dionisie
51
Anderson, Simon P.
48
Ceaușescu, Nicolae
47
Mănescu, Manea
47
Sethi, Suresh
47
Konings, Jozef
44
Goschin, Zizi
43
Rausser, Vasile
43
Kind, Hans Jarle
40
Moldovan, Roman
40
Taylor, Charles Raymond
40
Telegdy, Álmos
40
Nijkamp, Peter
39
Silk, Alvin J.
39
Hunya, Gábor
38
Dobrescu, Emilian
37
Dăianu, Daniel
37
Peitz, Martin
37
Pelsmacker, Patrick de
37
Matei, Ani I.
35
Michelberger, Pál
35
Rault, Christophe
35
Albu, Nadia
34
Dinu, Vasile
34
Sova, Robert
34
Zaman, Gheorghe
34
Bratu, Mihaela
33
Mitrut, Andreea
33
Nilssen, Tore
33
Wilbur, Kenneth C.
33
Caporale, Guglielmo Maria
32
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Springer Fachmedien Wiesbaden
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European Advertising Academy
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ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
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ICORIA <16., 2017, Gent>
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Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Advances in advertising research
5
International journal of advertising : the review of marketing communications
5
SpringerLink / Bücher
5
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Journal of the Academy of Marketing Science
2
Breaking new ground in theory and practice
1
European Advertising Academy / Research
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ECONIS (ZBW)
48
RePEc
1
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1
A meta-analysis of when and how
advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
When the medium is the message : a meta-analysis of creative media
advertising
effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
3
Explaining the use and effects of humour in
advertising
: an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
4
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
5
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
6
A meta-analysis of humor in
advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
7
The effectiveness of publicity versus
advertising
: a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
8
Gender roles in
advertising
: measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
9
Persuasion knowledge and third-person perceptions in
advertising
: the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
10
Effects of fear-arousing and humorous appeals in social marketing
advertising
: the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
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