Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisend, Martin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Challenges in the Creative Pro...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
49
Werbung
48
Advertising effects
18
Werbewirkung
18
Consumer behaviour
15
Konsumentenverhalten
15
Meta-analysis
10
Meta-Analyse
9
Humor
8
Gender
7
Geschlecht
7
Market research
6
Marktforschung
6
Advertising media
4
Ethnic group
4
Ethnische Gruppe
4
Marketingmanagement
4
Werbeträger
4
advertising
4
Internet marketing
3
Marketing management
3
Minderheit
3
Minority
3
Online-Marketing
3
Public relations
3
Social role
3
Soziale Rolle
3
Welt
3
World
3
evolutionary psychology
3
humor
3
Öffentlichkeitsarbeit
3
Branchenentwicklung
2
Brand management
2
Communication
2
Corporate Social Responsibility
2
Creativity
2
Deutschland
2
Diversity Management
2
Diversity management
2
more ...
less ...
Online availability
All
Undetermined
29
Free
7
Type of publication
All
Article
35
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Konferenzschrift
9
Collection of articles of several authors
8
Sammelwerk
8
Conference proceedings
5
Aufsatzsammlung
3
Conference paper
2
Konferenzbeitrag
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
48
Undetermined
1
Author
All
Eisend, Martin
Ceauşescu, Nicolae
428
Earle, John S.
100
Kaiser, Harry M.
69
Brown, J. David
68
Stefanescu, Razvan
66
Dumitriu, Ramona
65
Batabyal, Amitrajeet A.
63
Galenson, David W.
60
Ghermani, Dionisie
51
Anderson, Simon P.
48
Ceaușescu, Nicolae
47
Mănescu, Manea
47
Sethi, Suresh
47
Konings, Jozef
44
Goschin, Zizi
43
Rausser, Vasile
43
Kind, Hans Jarle
40
Moldovan, Roman
40
Taylor, Charles Raymond
40
Telegdy, Álmos
40
Nijkamp, Peter
39
Silk, Alvin J.
39
Hunya, Gábor
38
Dobrescu, Emilian
37
Dăianu, Daniel
37
Peitz, Martin
37
Pelsmacker, Patrick de
37
Matei, Ani I.
35
Michelberger, Pál
35
Rault, Christophe
35
Albu, Nadia
34
Dinu, Vasile
34
Sova, Robert
34
Zaman, Gheorghe
34
Bratu, Mihaela
33
Mitrut, Andreea
33
Nilssen, Tore
33
Wilbur, Kenneth C.
33
Caporale, Guglielmo Maria
32
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
more ...
less ...
Published in...
All
Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Advances in advertising research
5
International journal of advertising : the review of marketing communications
5
SpringerLink / Bücher
5
Research
3
Journal of the Academy of Marketing Science
2
Breaking new ground in theory and practice
1
European Advertising Academy / Research
1
Gabler Research
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing Letters
1
Psychology & marketing
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
48
RePEc
1
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analysis of when and how
advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
When the medium is the message : a meta-analysis of creative media
advertising
effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
3
Explaining the use and effects of humour in
advertising
: an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
4
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
5
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
6
A meta-analysis of humor in
advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
7
The effectiveness of publicity versus
advertising
: a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
8
Gender roles in
advertising
: measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
9
Persuasion knowledge and third-person perceptions in
advertising
: the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
10
Effects of fear-arousing and humorous appeals in social marketing
advertising
: the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
