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~person:"Ekinci, Yuksel"
~person:"Hollebeek, Linda D."
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
Beziehungsmarketing
60
Relationship marketing
60
Consumer behaviour
42
Customer integration
28
Kundenintegration
28
Brand management
22
Markenführung
22
Markenimage
16
Customer engagement
13
Dienstleistungsqualität
12
Service quality
12
Social Web
12
Social web
12
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11
Kundenzufriedenheit
11
Internet marketing
10
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customer engagement
5
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Retail trade
4
brand loyalty
4
Beschwerdemanagement
3
Complaint management
3
Consumer engagement
3
Customer experience
3
Kundenbindung
3
Marketing management
3
Marketingmanagement
3
S-D logic
3
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English
42
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Ekinci, Yuksel
Hollebeek, Linda D.
Han, Heesup
42
Mattila, Anna S.
30
Verhoef, Peter C.
28
Kumar, V.
24
Loureiro, Sandra Maria Correia
24
Huber, Frank
22
Rather, Raouf Ahmad
21
Gil Saura, Irene
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Khan, Imran
17
Usman, Osly
17
Herrmann, Andreas
16
Hyun, Sunghyup Sean
16
Kumar, Vikas
16
So, Kevin Kam Fung
16
Wong, IpKin Anthony
16
Grewal, Dhruv
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Neslin, Scott A.
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
Sreejesh, S.
14
Bauer, Hans H.
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Roy, Sanjit
13
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Journal of retailing and consumer services
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of services marketing
3
Handbook of research on customer engagement
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Marketing intelligence & planning
2
Psychology & marketing
2
Australasian marketing journal
1
International journal of business environment : IJBE
1
International journal of market research
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Organizations and markets in emerging economies
1
Services marketing quarterly
1
The handbook of communication engagement
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
42
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1
The customer engagement/value interface : an exploratory investigation
Hollebeek, Linda D.
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10009697633
Saved in:
2
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
3
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
4
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
5
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
6
Temporality of customer engagement in service innovation : a theoretical model
Karahasanović, Amela
;
Hollebeek, Linda D.
;
Chasanidou, …
- In:
Handbook of research on customer engagement
,
(pp. 376-390)
.
2019
Persistent link: https://www.econbiz.de/10013163397
Saved in:
7
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
8
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
9
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
10
Friend or foe? : customer engagement's value-based effects on fellow customers and the firm
Clark, Moira K.
;
Lages, Cristiana Raquel
;
Hollebeek, …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 549-556
Persistent link: https://www.econbiz.de/10012417376
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