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~person:"Evanschitzky, Heiner"
~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
106
Consumer behaviour
49
Konsumentenverhalten
49
Customer satisfaction
33
Kundenzufriedenheit
33
Dienstleistungsqualität
23
Service quality
23
Beschwerdemanagement
17
Complaint management
17
Lieferantenmanagement
14
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14
Kundenbindungsprogramm
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relationship marketing
9
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8
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5
Gastronomie
5
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5
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5
Restaurant industry
5
Salespeople
5
Switching behaviour
5
Verkaufspersonal
5
Viral marketing
5
Virales Marketing
5
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5
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4
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4
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English
95
German
10
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Evanschitzky, Heiner
Mattila, Anna S.
Palmatier, Robert W.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Journal of marketing
11
International journal of hospitality management
9
Journal of the Academy of Marketing Science
9
The journal of services marketing
6
Journal of business research : JBR
5
Journal of retailing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of international marketing
3
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Routledge studies in marketing
2
Services marketing quarterly
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Edward Elgar E-Book Archive
1
Electronic retailing
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Handbook of business-to-business marketing
1
Handbook of hospitality marketing management
1
Handbook of marketing strategy
1
Handbuch Kundenbindungsmanagement
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Kundenmanagement
1
MSI reports : working paper series
1
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1
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
2
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
3
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
6
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
10
Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
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