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Fam, Kim Shyan
Yang, Zhilin
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Journal of business ethics : JOBE
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
2
Confucian/chopsticks marketing
Fam, Kim Shyan
;
Yang, Zhilin
;
Hyman, Mike
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
Saved in:
3
Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue
;
Yang, Zhilin
;
Li, Yongqiang
;
Fam, Kim Shyan
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
Saved in:
4
Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin
;
Su, Chenting
;
Fam, Kim Shyan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
Saved in:
5
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
6
Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim Shyan
;
Yang, Zhilin
;
Brito, Pedro Quelhas
- In:
Advertising and communication : proceedings 4th …
,
(pp. 168-173)
.
2005
Persistent link: https://www.econbiz.de/10003353796
Saved in:
7
International business research : a retrospective
Hyman, Michael R.
;
Yang, Zhilin
;
Fam, Kim Shyan
; …
- In:
The open business journal
1
(
2008
)
1
,
pp. 67-95
Persistent link: https://www.econbiz.de/10009582355
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